In a new podcast, Elizabeth Doughman, editor, WATT PoultryUSA and Poultry Future, and Lynn Dornblaser, principal consultant, Mintel, examine the growing consumer preference for convenience in chicken consumption, as well as explore the dichotomy between premium and value.
Listen to the podcast by clicking here.
Dornblaser is one of our featured speakers at the 2025 Chicken Marketing Summit, scheduled for July 28-30 at the DeSoto Savannah in Savannah, Georgia. This one-of-a-kind event explores issues and trends in food marketing and consumer chicken consumption patterns and purchasing behavior. Registration is now open at ChickenMarketingSummit.com.
