Join NCC at the Chicken Marketing Summit on July 29-31 in Birmingham, Alabama, as we explore the factors that shape the food choices of Gen Z and Gen Alpha, who will soon become the primary food purchasers for themselves and their families. Registration is open, with early savings available until May 31. The event will occur July 29-31, 2024, at the Renaissance Birmingham Ross Bridge Golf Resort & Spa.
The 2024 edition features a new theme: “Chicken 2035: Anticipating Trends, Adapting Strategies.” Globally recognized speakers and panelists will provide data and insights on today’s consumers so that you can fine-tune your marketing and sales efforts. This year’s Summit will also look forward to the consumers of 2035 and the issues that will impact their protein choices.
The full agenda can be found here.
New in 2024 – Two content tracks
For the first time, the Chicken Marketing Summit will have two concurrent sessions.
As always, one track will focus on today’s consumer trends, what to expect in 2035, and how advancing digital technology will impact how chicken will be sold and marketed in the future.
The second content track will explore how the industry will meet consumer expectations by adapting new and existing technologies to raise and process broilers utilizing fewer resources and with improved welfare, food safety and ease of preparation.
Session preview:
- The future of food and the consumer of 2035
- Going beyond taste, affordability and convenience, what else will shape food choices for Gen Z and Alpha
- Foodservice and retail trends of today and what to expect in 2035
- How Net Zero and Climate Change concerns will impact broiler production and processing
- How advances in broiler genetics, knowledge of the microbiome, artificial intelligence, CRISPR and other new technologies will change broiler production, processing and distribution
- How will broiler producers meet expectations for improvements in bird welfare and food safety while achieving Net Zero
The 2024 Chicken Marketing Summit will provide a unique look forward that will help your operation, from farm to processing plant to distribution center, prepare to meet the desires of tomorrow’s consumers and keep chicken as the top protein choice in the U.S.
RETURNING IN 2024: Chicken Marketing Summit will present the Chicken Marketer of the Year award, which recognizes organizations or companies who have demonstrated innovative marketing and creative excellence in promoting chicken.
The Chicken Marketing Summit is presented by WATT Global Media in collaboration with the National Chicken Council. The annual Summit remains a member benefit for NCC processors and allied member companies, as well as members of the National Protein and Food Distributors Association.
Get more event coverage for the Chicken Marketing Summit here.
