Rising food prices and inflationary concerns mean that cost-conscious consumers are looking to stretch their dollars further in 2023. This places chicken in a unique position. Learn how to best position chicken as the protein at the center of the place for value-driven consumers at the 2023 Chicken Marketing Summit. Register today here before the early bird deadline ends on May 31.
The 2023 Summit will also provide chicken sales, marketing, supply chain and product development/culinary professionals with critical information on the current state of the plant-based protein and how to best communicate sustainability messaging to consumers.
Make plans to attend the 2023 Chicken Marketing Summit scheduled for Monday, July 31 – Wednesday, August 2, 2023, at Hotel Effie Sandestin in Miramar Beach, Florida.
The 2023 edition features a new theme, “Appealing to cost-conscious consumers.” Globally recognized speakers and panelists will provide creative solutions for how chicken sales and marketing professionals can connect with consumers and learn what’s next for retail and foodservice businesses.
Agenda and speaker preview:
- Keynote: Will it stick: Are today’s trends tomorrow’s opportunities or concerns? – Kevin Ryan, founder/CEO, Malachite Strategy and Research
- Foodservice demand beyond the chicken sandwich wars – David Maloni, foodservice supply chain analyst and president, Datum FS
- How chicken demand changes in an inflationary world – Brian Earnest, lead animal protein economist, CoBank
- What’s next for meat alternatives? – JP Frossard, consumer foods analyst, Rabobank
- The sustainability vs. cost dilemma for chicken consumers – Bruce Blakeman, senior consultant and public policy + issues practice leader, Heart+Mind Strategies
- 2023 Chicken Consumer Perspective: The cost-conscious consumer – Erkin Peksoz, senior director, client insights, Circana, and Joyce Neth, vice president, director of audience engagement, WATT Global Media
The full agenda for the Chicken Marketing Summit can be found here.
