Just in time for summer grilling season, PERDUE® is making chicken the star of the grill with the launch of PERDUE® Beer Can Chicken Beer, a honey double-citrus summer ale brewed with classic grilled chicken seasonings like rosemary, thyme, and pink peppercorn to help backyard grillers make the perfect beer can chicken.
Created in partnership with Torch & Crown Brewing Company, PERDUE®’s custom Beer Can Chicken Beer is tangy, juicy, and has just a hint of sweetness.
“Beer can chicken has long been one of the most popular methods of grilling poultry, but we noticed a lack of consensus on what type of beer is best,” said Julie Lehman, Perdue Vice President of Marketing. “As the fresh chicken experts, we worked with our friends at Torch & Crown Brewing Company to settle the debate for once and all and make a beer that is expertly crafted to help backyard cooking enthusiasts prepare the ultimate beer can chicken – always with a fresh, whole PERDUE® chicken – with maximum flavor each and every time.”
The recipe starts with PERDUE® chicken and the beer itself, of course, plays a crucial role in beer can chicken – a method of indirect grilling that involves pouring a directed amount of the beer into a food-grade roasting stand and then standing a chicken upright and cooking it using a grill or smoker.
Google searches for beer can chicken recipes typically crescendo around Memorial Day each year, and evidence suggests the grilling method is on the rise more generally. Over the last 12 months, online conversation around beer can chicken grew by nearly 20% (source: Netbase). To meet this need, PERDUE® partnered with Torch & Crown to create a unique summer ale brewed with barley, American ale yeast, citra hops, lemon and orange puree, honey, rosemary, thyme, sea salt, and pink peppercorn.
For more information, visit Beercanchicken.beer.
