How has COVID-19 impacted consumer trends and marketing? Find out during the all-new Chicken Marketing Summit webinar series, held in place of the in-person event this year.
The Chicken Marketing Summit webinar series will look at retail and foodservice trends before and during the pandemic. The Summit will also focus on issues that will continue to impact the poultry supply chain long after the pandemic is over. The June line-up is as follows:
- June 3 – What’s next in the fast food chicken sandwich wars presented by Kelley Bailie Fechner, director, customer solutions, Datassential and Emma Partridge from Numerator – Register
- June 10 – How chicken brands identify, focus on key consumer trends presented by Meagan Nelson, Associate Director, Fresh Growth & Strategy, Nielsen – Register
- June 17 – How chicken brands align ESG with investors, stakeholders presented by Charlie Arnot, CEO, Center for Food Integrity, president, Look East – Register
- June 24 – How storytelling can grow a chicken brand during transition presented by Lexann Reischl, founder and principal, Opera House Communications & Advocacy LLC and Meagan Ernst, senior marketing manager, Wayne Farms – Register
- July 1 – What COVID-19 pandemic-caused retail shifts will last? Presented by Joyce Neth, vice president, director of audience development and engagement, WATT Global Media and Chris Dubois, senior vice president and principal, IRI – Register
The webinar series is proudly sponsored by Zoetis and presented by WATTAgNet and WATT Global Media.
Presented by WATT Global Media and the National Chicken Council, the annual Chicken Marketing Summit remains a member benefit for NCC processor and allied member companies, as well as members of the National Poultry and Food Distributors Association.
The Chicken Marketing Summit will return as the poultry industry’s only event bringing together sales and marketing professionals from throughout the chicken supply chain in 2021. The 2021 Chicken Marketing Summit will be held July 18-20, at the Omni Amelia Island Plantation Resort in Fernandina Beach, Florida.