How has COVID-19 impacted consumer trends and marketing? Find out during the all-new Chicken Marketing Summit webinar series, held in place of the in-person event this year. Due to the ongoing spread of Coronavirus and WATT Global Media’s goal of ensuring the health and well-being of all Chicken Marketing Summit attendees, speakers, partners and sponsors, the 2020 edition of Chicken Marketing Summit is transitioning to a virtual environment. This will include a seven-part webinar series.

The Chicken Marketing Summit webinar series will look at retail and foodservice trends before and during the pandemic. The Summit will also focus on issues that will continue to impact the poultry supply chain long after the pandemic is over.

Chicken Market Summit webinar series schedule:

  • May 13 – How to build your chicken brand in a pandemic presented by Richard Fielding, principal, IRI
  • May 20 – Marketing a balanced approach to bird welfare, antimicrobial resistance and environmental impact presented by G. Donald Ritter, DVM, ACPV, director of technical marketing, Mountaire Farms
  • June 3 – Battling for the best chicken sandwich, does everyone win? Presented by Kelley Bailie Fechner, director, customer solutions, Datassential and Emma Partridge from Numerator
  • June 10 – Consumer trends: Where do you focus when something matters to everyone? Presented by Meagan Nelson, Associate Director, Fresh Growth & Strategy, Nielsen
  • June 17 – The New Sustainability/ESG Reality presented by Charlie Arnot, CEO, Center for Food Integrity, president, Look East
  • June 24 – Being a revolutionary storyteller in times of transition presented by Lexann Reischl, founder and principal, Opera House Communications & Advocacy LLC and Meagan Ernst, senior marketing manager, Wayne Farms
  • July 1 – COVID-19 impacts on consumer behavior, which might last? Presented by Joyce Neth, vice president, director of audience development and engagement, WATT Global Media and Chris Dubois, senior vice president and principal, IRI

Registration for the May 13th webinar, How to build your chicken brand in a pandemic, is now open. Registration for the other webinars in the series will be launched soon.

WATT Global Media thanks the sponsors of the Chicken Marketing Summit for making it possible for this webinar series to be provided as a service to the poultry industry free of charge.

The Chicken Marketing Summit will return as the poultry industry’s only event bringing together sales and marketing professionals from throughout the chicken supply chain in 2021. The 2021 Chicken marketing Summit will be held July 18-20, at the Omni Amelia Island Plantation Resort in Fernandina Beach, Florida.

Presented by WATT Global Media and the National Chicken Council, the annual Chicken Marketing Summit remains a member benefit for NCC processor and allied member companies, as well as members of the National Poultry and Food Distributors Association.

Get more event coverage for the Chicken Marketing Summit here.