Meagan Nelson, the associate director of the Fresh Growth & Strategy Team at Nielsen, will help suppliers evaluate which consumer trends to focus on at the 2020 Chicken Marketing Summit, scheduled to be held July 19-21, 2020, at the Omni Amelia Island Plantation Resort in Fernandina Beach, Florida.
Meagan Nelson will present and evaluate key trends that are resonating with consumers to determine what is actually driving growth within chicken among the myriad of health, wellness, and sustainability claims today. The number of vocal demands from consumers in the marketplace only continue to grow as poultry suppliers work to determine where to focus their attention.
“Nowadays, the poultry industry has so much more competition than just chicken and pork. There is the meat and deli department in the grocery store, the restaurant down the street, plant-based proteins and more. There is just so much competition all around,” said Meagan Nelson. It is important to zero in on the key themes and trends that are actually resonating with consumers to determine what is actually driving growth with chicken.
At the July Chicken Marketing Summit, Nelson will present and evaluate key trends in the retail landscape from production and sustainability claims, as well as how consumer purchasing and protein eating habits are shifting.
Companies have to examine themselves first and then decide which lane fits themselves best,” Nelson explained.” If your company policy is big on sustainability and environmental impact, it will somewhat give you your lane.”
To hear more from Nelson, don’t delay register to attend the 2020 Chicken Marketing Summit by visiting www.ChickenMarketingSummit.com.
