Starbucks said on Wednesday that its Canadian stores will begin selling a Beyond Meat plant-based breakfast sandwich next week, according to Reuters.  The Seattle-based company said its Beyond Meat sandwich will be available at its nearly 1,200 coffee shops across Canada on March 3.  This is the first time Starbucks, the world’s largest coffee chain, will offer an imitation meat product.

Starbucks has been working to build its food business, which currently makes up at least 20 percent of revenue at company-operated stores, and to increase its plant-based offerings.  While Starbucks has long sold meatless menu items, this is the first time it will sell any faux meat patty made with plants instead of animal protein.

Starbuck’s move intensifies the already heated rivalry between Beyond Meat and other plant-based meat producers.  All-day breakfast provider Dunkin’ Brands Group Inc. has expanded its Beyond Sausage Sandwich to all its U.S. stores.  McDonald’s Corp. is testing its plant-based, “P.L.T.” burger using Beyond Meat patties in Ontario.