U.S. Secretary of Agriculture Sonny Perdue answered questions regarding alternative protein products, including cell-cultured proteins, on Tuesday while addressing the World Dairy Expo in Madison, Wisconsin.

When asked what he planned to do to protect conventional proteins from the new technology, Perdue said, “It is about having a balanced playing field. If you think USDA should deny technology in order to protect the traditional protein market, I would respectively disagree.”

On labeling of such products, Perdue said, “Our role in USDA is to provide transparency and correct information to consumers and let them make the choice.”