Wendy’s is planning to launch a breakfast menu at its stores nationwide next year.
The menu, already available in more than 300 locations, will feature items such as the Breakfast Baconator, Frosty-ccino and Honey Butter Chicken Biscuit. Wendy’s, which currently has more than 5,800 locations in the U.S., said it will recruit around 20,000 new employees to support the expansion.
“Launching breakfast in our U.S. restaurants provides incredible growth opportunities, said President and CEO Todd Penegor in a press release. “We are well-positioned to pursue it. We believe we have the right team and structure in place, and we put Wendy’s fan favorites on our breakfast menu to set us apart from the competition.
The company also updated its 2019 investor outlook as it “expects to make one-time upfront investments during 2019 of approximately $20 million to support the U.S. system in preparation of its national launch,” the press release continued.
“In addition, the Company is removing its 2020 goals as it intends to update these goals and provide additional long-term guidance at its Investor Day on October 11, 2019, including additional details regarding the expected financial impact of entering the breakfast daypart.”
