Steve Robinson is scheduled to speak at the National Chicken Council’s 65th Annual Conference to be held Tuesday, October 29 and Wednesday, October 30 at the Four Seasons Hotel in Washington, D.C. Robinson served as the Chief Marketing Officer of Chick-fil-A, the nation’s most profitable food chain from 1981 to 2015 as well as Chick-fil-A Executive Vice President.   Robinson led Chick-fil-A’s global marketing efforts and was integrally involved in the company’s incredible growth trajectory.  He was also credited with identifying and rolling out the iconic ” Eat Mor Chikin” campaign.

Robinson was responsible for overseeing all of the brand’s traditional marketing support, advertising, brand development innovation, menu innovation, and hospitality strategies.  He helped take the chicken chain from 184 stores and $100 million in annual revenue when he assumed his position, to more than 2,100 stores and $6.8 billion in annual sales upon his retirement.

He is also the author of the new book, Covert Cows and Chick-fil-a:  How Faith, Cows and Chicken Built an Iconic Brand.  He offers insights on building brand loyalty, creating a unique brand culture that stands out in a crowded global marketplace, and why success and culture are often so tightly linked.

Don’t miss out on Robinson’s remarks – which are sure to be interesting – register today for NCC’s Annual Conference. NCC’s conference brings together senior executive from U.S. chicken processing companies and allied industries to hear experts discuss current legislative, political, business, agriculture, economics and international trade issues of importance to the chicken industry.

Following are instructions on how to register for the October conference  as well as book hotel accommodations at the Four Seasons Hotel:

To Register for the Conference:

Visit www.nationalchickencouncil.org/conference/ for complete information on NCC’s annual conference, including the agenda, information on the Four Seasons, instructions on how to make hotel reservations, and travel and area restaurant information.

Once on the website, you will see “Register Now” on the right-hand side of the home page. Click to register and enter your user name, which is your email address on file with NCC, and your passcode, then hit submit.  If you do not remember your user-name or password, please contact Debra Newman at dnewman@chickenusa.org.