The Aviagen Group and Rocio Group signed a strategic agreement on Tuesday for a joint venture. Under the agreement Avicola del Norte, a Rocio Group company, becomes a subsidiary of Aviagen under the name Aviagen Peru. The new business will help Aviagen realize its vision to further expand its reach in Latin America and maximize value in the Peruvian market, the company said in a press release.
“Because Latin American is s key region for Aviagen and highly strategic for the entire poultry industry, the joint venture is an important step for us. The new company will share our vision of providing the region with high-quality broiler breeding stock to produce a healthy and sustainable source of protein as well as value-added service to help customers get the best performance and profitability, explained Aviagen CEO Jan Henriksen.
Aviagen Brazil was established in 2007, and Aviagen Peru will mark Aviagen’s first direct presence in Latin America besides Brazil. With a current and new sales, service and support team, as well as farms, hatcheries and other operations, Aviagen will be able improve its parent stock production for the Peruvian market and better serve customers in the country.
Aviagen Peru will be based in Lima, the capital city of Peru, and poultry facilities are located in the city of Trujillo. Cesar Muro will remain as general manager for Aviagen Peru, reporting directly to Ivan Laundos, president of Aviagen Latin America.
The Rocio Group is a Peruvian company owned by the Quevedo family. The company was founded in 1967 as a poultry business, a small 2,000-chicken operation in the Northern Peruvian dessert. Besides poultry, the company is also dedicated to agriculture and livestock.
