The Foundation for Food and Agriculture Research (FFAR) on Tuesday announced the launch of the SMART Broiler, a research initiative offering $4 million for research supporting the development and commercialization of automated monitoring tools that quantitatively assess key animal welfare indicators in broiler chickens. FFAR is partnering with McDonald’s Corporation as a cofounder on this initiative.
Existing methods for assessing animal welfare rely on human observation and subjective scoring, according to the group’s press release. This initiative aims to identify technology solutions to provide objective and comprehensive information about broiler welfare across the supply chain.
The SMART Broiler program will develop tools to quantitatively assess and collect information regarding key welfare indicators such as walking ability and behavior. The Sensors, Monitoring, Analysis and Reporting Technologies (SMART) developed during this initiative will be tested in McDonald’s suppliers’ commercial broiler facilities, encouraging their adoption on a wide scale. These tools have the potential to improve welfare for 9 billion birds annually in the U.S. and over 20 billion worldwide.
“This work builds on our decades-long commitment and progress on animal welfare. We are excited to partner with FFAR to identify innovative, scalable technology solutions that will allow our supply chain to monitor animals’ behavior and welfare across diverse, global supply chains at commercial scale and ultimately help drive improved welfare outcomes,” Keith Kenny, Vice President of Global Sustainability, McDonald’s.
The Foundation for Food and Agriculture Research, a 501 (c) (3) nonprofit organization established by bipartisan Congressional support in the 2014 Farm Bill, builds unique partnerships to support innovative and actionable science addressing today’s food and agriculture challenges. FFAR leverages public and private resources to increase the scientific and technological research, innovation, and partnerships critical to enhancing sustainable production of nutritious food for a growing global population. The FFAR Board of Directors is chaired by Mississippi State University President Mark Keenum, Ph.D., and includes ex officio representation from the U.S. Department of Agriculture and National Science Foundation.
