Watt Global Media will hold a webinar on Tuesday, January 22 at 9:00 a.m. Central Time.  Joyce Neth, vice president, director of audience development and research at WATT Global Media and Jonna Parker, principal, Fresh Center of Excellence, IRI  will share survey results on the consumer behavior and needs that lead to increased chicken consumption. The webinar is sponsored by Evonik and presented by WATT Global Media and IRI.

Webinar participants will learn the information that influences consumer’s chicken purchases at grocery and food service establishments; the reasons consumers say they choose chicken over other proteins; and how the industry can leverage those to gain the most valuable customers; and the ways to keep chicken at the forefront when consumers are faced with more choices than ever.

To register for the Webinar, click on this link: