Chick-fil-A ranks as US consumers’ favorite chicken chain, Five Guys takes top honors for burgers and Taco Bell wins for best Mexican chain, according to an annual brand survey from The Harris Poll. Cheesecake Factory and Texas Roadhouse tie for best casual dining chain and Panera Bread and Subway rank highest for sandwiches.
The Harris Poll’s EquiTrend study monitors thousands of brands to find the top one in categories including restaurant, media, travel, finance, entertainment, and retail. The EquiTrend ratings are based on familiarity, quality, and purchase consideration.
This year, more than 77,000 U.S. consumers assessed more than 3,000 brands across 300 categories. 80 brands were named “Brand of the Year” in categories like best coffee shop and best Mexican restaurant.
