Perdue Farms recently commemorated the 50th anniversary of the Perdue Brand at the hometown Salisbury processing plant that produced those very first chickens.
“Before we processed our first chicken here, dad asked customer what they wanted and the people working in this plant delivered on those expectations,” said Jim Perdue, chairman and advertising spokesperson. “Today is a celebration of a brand and a plant, but also a reaffirmation of the promise to keep listening and responding to what consumers and customers expect from us,” Perdue said.
“Perdue Farms has a long and proud history with the Eastern Shore and the State of Maryland,” said Governor Larry Hogan. “Our administration recognize the importance of this iconic, family-owned business to Maryland’s economy, and I am proud to congratulate the Perdue Family on the 50th anniversary of Perdue Branded chicken.”
“I want to congratulate Perdue on the 50th anniversary of its legendary brand, as well as the Salisbury plant were the company’s first chickens were processed. With a strong commitment to quality and customer service, Perdue is one of Maryland’s most valued corporate partners, and we thank them for continuing to invest in our state,” said Maryland Commerce Secretary Mike Gill said at the celebration.
It was at the Salisbury plant that the late Frank Perdue established the quality standards that set his chicken apart from the competition, changing chicken from a commodity to a branded product. Perdue also celebrated the contributions of its associates. “The Salisbury plant is successful because of the experience of our associates,” said Jim Perdue. “So many people have made a tremendous impact on the growth of our brand and success of our company.”
