Don’t miss out on attending the 2018 Chicken Marketing Summit to be held July 22-24 at the Four Seasons in Orlando, Florida.  Registration is ongoing for the 2018 Chicken Marketing Summit, presented by WATT Global Media and the National Chicken Council.

Register by June 1 and Take advantage of “Early Bird” registration and save $200 on registration fees.  For more information about the 2018 Chicken Marketing Summit visit:

The Chicken Marketing Summit is geared toward the interests of poultry marketing and sales executives, supermarket and foodservice buyers, allied industry sales and marketing executives, distributors and more. The theme for the 2018 Summit is “Survive and Thrive in Disruptive Times.”

WATT Global Media has recently confirmed the following new speakers to be included on the summit program:

Kelley Bailie Fechner is the director, customer solutions for Datassential. Kelley has worked in the food industry for over 20 years.  Kelley joined Datassential in early 2017. Her responsibilities include growing existing client relationship and building new client relationships. Kelley’s role at Datassential gives her access to the best data to understand food and restaurant trends and help clients use safe experimentation to continually grow their business. Prior to coming to Datassential, Kelley spent 18 years at the NPD Group working in client development and product management.  She also spent three years starting up the NPD office in Australia and managing the APAC Foodservice business.
Kelley earned her MBA from Loyola University Chicago.

Meagan Nelson started her work at Nielsen in 2010 focused specifically on the unique challenges fresh brings to the retail industry.  Meagan’s passion for fresh started at a very young age on her family’s small farm in southern Illinois, which included raising hogs, cattle, chickens, even goats and rabbits.  She received her undergraduate degree in Agriculture Business, and after some time with Aldi as a district manager, Meagan returned to the University of Illinois for an Marketing MBA.


As Vice President of Food Safety, Frank Yiannas oversees all food safety, as well as other public health functions, for the world’s largest food retailer, Walmart, serving over 200 million customers around the world on a weekly basis.  Prior to joining Walmart in 2008, Frank was the Director of Safety & Health for the Walt Disney World Company, where he worked for 19 years.  In 2008, Frank was given the Collaboration Award by the U.S. Food and Drug Administration.  He is the 2007 recipient of the NSF International Lifetime Achievement Award for Leadership in Food Safety and the 2015 Industry Professional Food Safety Hero Award by STOP Foodborne Illness.  Frank is also a Past President of the International Association for Food Protection (IAFP) and a Past Vice-Chair of the Global Food Safety Initiative (GFSI).  He is also an adjunct Professor in the Food Safety Program at Michigan State University, and in 2017 was awarded the MSU Outstanding Faculty Award.  He is the author of the books, Food Safety Culture, Creating a Behavior-based Food Safety Management System, and Food Safety = Behavior, 30 Proven Techniques to Enhance Employee Compliance, by Springer Scientific.  Frank is a Registered Microbiologist with the American Academy of Microbiology. He received his BS in Microbiology from the University of Central Florida and his Master of Public Health (MPH) from the University of South Florida.