Chicken Marketing Summit has confirmed Lampkin Butts, Sanderson Farms president and Chief Operating Officer, as the keynote speaker for the 2018 meeting, scheduled for July 22-24 in Orlando, Florida. Registration is now open with early bird savings available for the annual executive conference.

Early bird registration is available now and provides attendees with the opportunity to save $200. For more information about the 2018 Chicken Marketing Summit visit,

“We are pleased to announce Lampkin Butts as keynote speaker for Chicken Marketing Summit,” said Terrence O’Keefe, content director, WATT Global Media. “Butts will discuss how the third-largest U.S. chicken producer continually experiences growth and marketing success while staying true to a unique corporate vision and culture.”

Marketing strategies and themes may change in business but Sanderson Farms sticks to the corporate principles and practices that made it successful. Butts has served as president and COO of Sanderson Farms, Inc. since 2004. Prior, he served as vice president of sales from 1996 to 2004 and also served as director of processing and sales until 1996.

The 43rd annual Chicken Marketing Summit features a new theme, “Survive and thrive in disruptive times.” The exclusive conference will provide attendees with the tools they need to react to the disruption in the poultry marketplace. Teaching attendees to do more than just react, a series of educational sessions will offer insights for improving business and overcoming the disruption.

In addition to essential educational sessions, the event will feature numerous networking opportunities for attendees and will close with the traditional Bill Roenigk golf tournament, which will be hosted at the picturesque Tranquilo Golf Club.