Kroger Co. announced this week a strategy for revitalizing business which includes the potential sale of its convenience-store operations, which include 784 c-stores operating under several banners across 18 states. The convenience stores operate under the Turkey Hill Minit Markets, Loaf ‘N Jug, KwikShop, Tom Thumb and QuickStop names. Included in the overarching strategy is a plan that revolves around developing a better customer experience through investment in data, the digital experience, and technological innovation. Kroger also plans to increase investments in their private label and alternative revenue streams. It is expected stores will use curated customer data to make drastic changes in product assortments as well as rolling out a mobile app-driven self-checkout service. Investors applauded the idea of a sale, sending the shares up as much as 7.3 percent before they retreated to close up 1.2 percent.
