Products with a protein label claim have continued to gain popularity with consumers according to a consumer report by Nielsen. Half of North Americans say they eat a form of protein with every meal, and around one-third agree that the source of protein matters.

In the U.S., products labeled an “excellent source of protein” grew 12 percent in the recent year, while those listed as a “good source of protein” grew 4 percent. Thirty-five percent of U.S. households say they follow a specific protein-focused diet such, as high protein, Paleo, low carb, etc. Among both Americans and Canadians, meat, eggs and dairy are the top three protein sources, with seafood and legumes/nuts/seeds falling to fourth and fifth place, respectively. However 22 percent of Americans plan to eat less meat, compared with only 15 percent of Canadians.

For the full report and graphs, click here.