Another contender in the increasingly crowded world of fast-casual fried-chicken-sandwich concepts is scheduled to open in San Francisco on October 1. The Bird is a new brand by San Francisco-based multiconcept operator Back of the House Inc., parent to the Beretta, Belga and Delarosa restaurants, as well as the 10-unit Super Duper Burgers chain.
Fried-chicken concepts have been popping up across the country, and particularly on the West Coast, home to brands like The Organic Coup, Crack Shack, Starbird and the upcoming Chicken or the Egg.
Paganini said The Bird will stand out for its focus on quality ingredients, including natural and free-range chicken and proprietary buns – the same buns made for the Super Duper better-burger brand. But at the end of the day, he said, “It will be just a really great fried-chicken sandwich.”
Grilled chicken breast will also be an option on the menu, he said. The Bird will also offer breakfast, focusing on egg-based sandwiches in the morning. The menu will lean organic as much as possible, which Paganini notes is “cost of entry” for the San Francisco area. The Bird’s sandwiches will be priced around $7.50, though smaller versions may also be available for less, around $5.50.
