Watt PoultryUSA has published on WATTAgNet.com the “Nine Things You Should Know about U.S. Chicken Consumption” which summarizes the results of a survey commissioned by the National Chicken Council (NCC) and conducted online by ORC International June 22-24, among 1,019 adults.
- 85% of consumers have eaten a chicken meal or snack from a supermarket in the past 2 weeks
- 3.3 is the average number of times consumers have eaten a chicken meal or snack from a supermarket in the past 2 weeks
- 23% of consumers anticipate eating more chicken from the supermarket in the next 12 months
- Freshness, price and taste are the attributes most likely to influence likelihood to purchase chicken
- 55% of consumers are more likely to purchase locally raised chicken
- 26% of consumers are more likely to purchase chicken treated with animal-only antibiotics
- 67% of consumers have eaten a chicken meal or snack from a food service establishment in the past 2 weeks
- 1.8 is the average number of times consumers have eaten a chicken meal or snack from a food service establishment in the past two weeks
- 14% of consumers anticipate eating more chicken from food service establishments in the next 12 months
Funding for the study was provided by WATT PoultryUSA and Elanco Animal Health. View the full chicken consumption survey presentation. The results of the survey were presented at NCC’s recent annual Marketing Seminar, held at the Omni Amelia Island Plantation, Amelia Island, Florida.
Click here or below for an infographic with the data.
