Mack Graves, who has been involved in the business of animal-food proteins for 40 years, is slated to speak at the National Chicken Council’s July 12-14 Marketing Seminar to be held at the Omni Amelia Island Plantation Resort, Amelia Island, Florida. Graves, who writes a “Meat Your Markets” blog for Meatingplace, will be discussing corporate strategy and marketing effectiveness, along with issues surrounding transparency and building consumer-trusted brands.

Since 1995, Latigo Management & Marketing Consultants, Inc., the consulting firm Graves founded, has helped many companies more clearly define and implement their management focus and exact their marketing programs.  Graves’ agriculture experience includes working at senior levels for Armour Foods Company, Perdue Farms, Clearwater Fine Foods, USA, Coleman Natural Products, Meyer Natural Angus, and Western Grasslands, Inc.  He also served on the Organic Trade Association’s Livestock Subcommittee, which helped write the organic protocols for raising, processing, and marketing organic meat and poultry.  Graves is also considered an expert in creating sustainability programs.

Online registration is now open for the National Chicken Council’s July 12-14 Marketing Seminar, held in cooperation with the National Poultry & Food Distributors Association.  The Omni Amelia Island Plantation Resort is approximately 29 miles from the Jacksonville airport.

For information about the seminar, a preliminary agenda, transportation, and how to make hotel reservations, visit Each meeting participant must register separately online using their unique username (your company email address on file with NCC) and NCC password.  If you do not know your password, you can recover your password on file with NCC as you start the registration process or contact Debra Newman at NCC to request your password.

The two-day seminar explores trends in food marketing and consumer purchasing behavior to help you better succeed in today’s competitive marketplace. Analysts also provide forecasts for chicken and competing meats.  The seminar also incorporates a number of relaxed networking opportunities, including a golf tournament, all in a beautiful ocean-front setting.