IRI is slated to speak at the National Chicken Council’s July 12-14 Marketing Seminar to be held at the Omni Amelia Island Plantation Resort, Amelia Island, Florida. Joe Crawford and Chris DuBois, both IRI principles, protein insights, will discuss “How Millennials are Changing the Meat Case: What to Expect as Millennials Mature.”

Crawford and DuBois will examine the underlying purchasing trends of Millennial shoppers and analyze how chicken and meat buying habits are different from the chicken and meat buying habits of GenX and Baby Boomers.  They will also explore how Millennials satisfy their protein need with other products outside of chicken or meat as well as sharing strategies for winning Millennials in marketing to this group.

Online registration is now open for the National Chicken Council’s July 12-14 Marketing Seminar, held in cooperation with the National Poultry & Food Distributors Association.  The Omni Amelia Island Plantation Resort is approximately 29 miles from the Jacksonville airport.

For information about the seminar, a preliminary agenda, transportation, and how to make hotel reservations, visit Each meeting participant must register separately online using their unique username (your company email address on file with NCC) and NCC password.  If you do not know your password, you can recover your password on file with NCC as you start the registration process or contact Debra Newman at NCC to request your password.

The two-day seminar explores trends in food marketing and consumer purchasing behavior to help you better succeed in today’s competitive marketplace. Analysts also provide forecasts for chicken and competing meats.  The seminar also incorporates a number of relaxed networking opportunities, including a golf tournament, all in a beautiful ocean-front setting.