Burger King has announced that it is  bringing Chicken Fries back — this time as a permanent menu item in both the United States and 30 international markets. A nine-piece order of the Chicken Fries, with sauce, is $2.89. They can also be ordered as part of a combo meal, with fries and a drink.

The item, which is chicken strips shaped like fries, that come with a choice of dipping sauce options were originally launched in 2005. Chicken Fries were dropped as part of a menu revamp in 2012, but reintroduced on a limited-time basis last August.

The chain, which saw a significant sales lift during the quarter in which the Chicken Fries were back on a limited time basis, said the permanent status reflects popular demand.

A mention of the former Burger King item in a BuzzFeed article early last year spawned a Change.org petition to bring back Chicken Fries and spurred social media buzz, according to USA Today. “The conviction of Chicken Fries fans never ceases to amaze us,” said Burger King’s Eric Hirschhorn, chief marketing officer, North America.

Along with the menu news, Burger King unleashed a barrage of digital advertising and announced that it is offering a free Chicken Fries emoji keyboard on the iTunes App Store and Google PlayStore.

Burger King,  an official NCAA sponsor, also confirmed that it will begin running TV spots for the item during the NCAA regional semifinals starting March 26.