The San Francisco Bowl Game Association, organizers of the 13-year old college football bowl game to be played for the first time at Levi’s® Stadium this December, announced today that Foster Farms will be the game’s new title sponsor. The game will henceforth be known as the Foster Farms Bowl, according to a press release on the company’s website.

The 2014 Foster Farms Bowl will kickoff on Tuesday, December 30 at 7:00 p.m. (PST) and feature teams from two of America’s premier conferences, the Pac-12 and Big Ten. The game will be carried nationally in prime time by ESPN.

“Nothing brings people together like chicken and football,” said Bryan Reese, Foster Farms senior vice president of marketing, sales and R&D. “As a longtime Northern California company with roots that date back more than 75 years, Foster Farms is thrilled to sponsor the first college bowl game to be hosted at the state-of-the-art Levi’s® Stadium. To commemorate our landmark anniversary and the inaugural Foster Farms Bowl, we will be debuting a new company logo that will be displayed on the field, on uniforms and on game merchandise. We look forward to sharing this experience with fans at home and in the stadium alike and we’re eager to see Foster Farms’ new logo on the gridiron on game day.”

“Even though the game will no longer be called the ‘Fight Hunger Bowl’ we will continue our initiatives to fight hunger in the Bay Area,” said Gary Cavalli, the game’s co-founder and executive director. “Every ticket sold to the game is a ‘meal ticket’ for a hungry family in the Bay Area, generating donations to our partner organizations – Glide, St. Anthony’s, SF-Marin Food Bank, Alameda County Community Food Bank, and Second Harvest Food Bank.”