The Animal Agriculture Alliance is hosting its 13th annual Stakeholders Summit, themed “Cracking the Millennial Code” May 8-9, 2014 in Crystal City, Virginia. Producers, industry decision makers, critical thinkers, and integrators who want to learn more about the fastest growing demographic in the United States are invited to attend. Experts in the poultry industry who are slated to speak include Joe Forsthoffer from Perdue and Mitch Abrahamsen from Cobb-Vantress.
Millennials, or the generation born between 1982 and 2001, have had, and will continue to have, a profound effect on grocery markets, restaurant trends, and food production. Capturing millennial’s interest in meat, milk, and eggs will be crucial to securing new opportunities in food for the next 30-40 years.
The summit will provide valuable insight on the latest issues affecting animal agriculture and expert advice from chefs, restaurateurs, retailers, restaurant chains, and media, including:
- Dan Kish, Panera Bread Company
- Nancy Kruse, Nation’s Restaurants News
- Nikki Rappaport, Cava Mezze Grill
- Rob Morasco, Sodexo
The latest research on “hot issue” topics including sustainability, antibiotics use, and farm size will be discussed by academics and industry leaders, including;
- Joe Forsthoffer, Perdue
- Janice Person, Monsanto
- Claudia Garcia, Elanco Animal Health
- Jason Clay, World Wildlife Fund
- Aidan Connolly, Alltech
- Mitch Abrahamsen, Cobb-Vantress
The latest marketing trends employed by companies designed to target “Generation Y” and increase millennial market-share and how to effectively communicate and connect with the most complicated, dynamic. and fastest-growing demographic in the world will also be discussed.
An early registration discount is available until April 22. Registration is available at www.animalagalliance.org/summit.
