Wendy’s announced this week that it is tweaking its salad menu as part of its rebranding effort, which includes rebuilding its restaurant and updating its logo and packaging. The Dublin, Ohio-based company introduced the Asian Cashew Chicken Salad and BBQ Ranch Chicken Salad. It is retiring its BLT Cobb Chicken and Baja Chili salad.
“Wendy’s is a leader in the salad business,” Craig Bahner, Wendy’s chief marketing officer said. “Our latest premium salad innovations feature unique fusions of flavor, made with high-quality, contemporary ingredients, ” he said. Wendy’s was the first fast-food chain to introduce a salad bar, in 1979.
The new salads are 50 percent lower in fat grams, 29 percent lower in sodium, and 61 percent lower in saturated fat than the retired Baja and Chicken BLT Cobb salads. “Menu innovations is a central part of our brand transformation that we intend to continue to execute at a high level in 2014 to grow sales and profits,” Bahner said.
