Burger King has expanded its budget lineup, renaming it the King Deals Value Menu, signaling that value menus will be the 2014 battlefield between competitors. Added as limited-time $1 items are the Rodeo Crispy Chicken, a crispy chicken fillet, and Rodeo Burger, both of which are topped with sweet and spicy barbecue sauce, crunchy onion rings and served on a toasted sesame seed bun.
“We’ve seen an incredible response from our guests with our $1 menu items and we want to continue creating great tasting products that don’t sacrifice on taste,” said Eric Hirschhorn, Burger King’s chief marketing officer, North America.
The King Deals Value Menu, which contains more than 20 items, also includes Chicken Nuggets, Spicy Crispy Chicken, and Crispy Chicken Wraps.
McDonald’s is testing a “McDouble Menu” that spotlights its growing list of $1 and $2 McDouble chicken and beef burgers. Wendy’s recently added a Spicy Crispy Chicken sandwich and Jr. Cheeseburger, both priced at 99 cents.
