Chicken Soup for the Soul Foods, a new line of comfort foods, will be launched in early 2013 with an initial offering of seven soups. Chicken Soup for the Soul Publishing and Daymon Worldwide have teamed up to launch the new brand. The brand plans to expand to include a full range of more than 100 comfort foods by 2014, including additional soups, broths and meal starters at supermarkets and food retailers across the United States.
“Meal times play such an important role in living a well-balanced life that our readers and fans have asked us for years to launch a food line. By creating a line of delicious comfort foods that warm the heart and nourish the soul, we are providing yet another way that we can always be there to care for and support our community,” said Bill Rouhana, chief executive officer, Chicken Soup for the Soul.
“One of our goals is to generate new opportunities for suppliers across a wide variety of categories and innovative products and brands will do just that,” said Carla Cooper, chief executive officer, Daymon Worldwide. “For retailers, adding these brands to the assortment enhances key categories and can help drive store traffic.”
