A new survey found that nearly three out of four (72 percent) of U.S. adults would be more inclined to buy organic food items if they were less expensive than regular grocery items. Forty-five percent of U.S. adults said they never or rarely seek out organic food items. On the flip side, 52 percent said they seek out organic food items when food shopping at least sometimes.
According to the survey, U.S. adults report a variety of reasons for not seeking out organic food. Some adults are ambivalent that organic food is that much healthier, as nearly one-third (31 percent) said they are not sure if organic food is better for you than non-organic. In addition, when asked why they do not seek out organic food items when food shopping, those who never/rarely seek out organic items indicate the following:
- They are too expensive – 65 percent
- Does not matter to me, don’t see the purpose – 38 percent
- Prefer non-organic food items – 9 percent
- Don’t understand what organic food items are – 8 percent
- Organic food items are not available where I shop – 7 percent
- Other – 6 percent
This survey was conducted online by Harris Interactive on behalf of CouponCabin from May 21 to 23, among 2,212 U.S. adults age 18 and older. CouponCabin is an online destination for coupons, including grocery coupons.
