Brazilian food group Marfrig has created a specialized structure dedicated to producing, trading, and distributing food products to the food service channel, called Keystone Foods Latin America. The new company will be a subsidiary of Keystone Foods and will develop into a business and management model similar to that established in Keystone Foods in the United States, Europe, and Asia.
Among the products that will compose the portfolio of the new operation, which will be distributed to large restaurant chains, are special cuts of meat, hamburgers, breaded and cold cuts, from its own manufacturing, as well as outsourced products, such as lines of dessert, chips, olive oil, and special cuts of fish, among others.
The start-up of the operation is expected in 2012. No initial investment will be required and begins with more than 1 billion reals of annual revenue and approximately 4,000 employees, related to the already existing food service operations in Brazil.
