Church’s Chicken introduced a new Southern Style Chicken Sandwich this week in their restaurants across the country. The new sandwich is an all white meat 1/4 pound chicken breast filet with a slightly sweet and savory flavor served on a toasted, buttered bun with crunchy dill pickle chips.  The introductory price of the new sandwich is $1.99.

In more than a year invested in testing, demand by customers moved the new chicken sandwich to the front of the line in the company’s new product pipeline.  The sandwich will be supported by an new advertising campaign.  The chain is also introducing and testing in a limited number of markets a spicy version of the Southern Style Chicken Sandwich.

“We have been working tirelessly to create a sandwich that meets all the needs of our restuarant guests,” said Kirk Waisner, Church’s Chief Chicken Officer.  “While the sandwich seems to be simple, we took the time we needed to perfect every ingredient.  The bun is soft, our chicken is moist, and our customers asked for not two pickle chips but three.”

As of March this year, the Church’s system consisted of more than 1,700 locations worldwide in 23 countries, with system sales approaching $1.2 billion.

 

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