Harry Balzer, chief industry analyst and vice president of the NPD Group, will discuss the latest food trends and developments, especially those pertaining to chicken, at the National Chicken Council’s July 17-19 Chicken Marketing Seminar at the Resort at Squaw Creek, Lake Tahoe, California.

Balzer has for 25 years authored NPD’s annual report on eating patterns in America.  The annual report tracks consumers actual eating habits, not what they say they are eating.  In addition to keynoting the Tuesday general session at the meeting, Balzer has agreed to participate on the annual supermarket and foodservice roundtable.

Registration is now open for the seminar, sponsored by the National Chicken Council in cooperation with the National Poultry and Food Distributors Association. To register for the seminar, visit www.chickenusa.org/cms11.  The Web site also contains a preliminary agenda, information on how to make hotel reservations, sign up for the golf tournament, as well as additional information about transportation and the local area.

 

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