Inflation is expected to be one of the biggest macroeconomic trends impacting chicken consumption this year. “Prices and goods for services have been rapidly rising. This is what economists refer to as inflation. For some millennial and Gen Z consumers, this is the strongest inflation they’ve seen in their lifetime,” Brian Earnest, lead economist, animal protein, CoBank, explained. Earnest will discuss how chicken demand changes in an inflationary world and share thoughts on other macroeconomic trends impacting chicken consumption at the 2023 Chicken Marketing Summit.
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