The 2025-2030 Dietary Guidelines for Americans, released Wednesday, put a key emphasis on prioritizing high-quality, nutrient-dense protein foods, like chicken, as part of a healthy dietary pattern across all stages of life. The Guidelines also specifically recommend consuming a variety of protein foods from animal sources, including poultry.
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Following the U.S. Small Business Administration’s (SBA) USDA Regulatory Small Business Roundtable in December 2025, NCC this week provided additional information to the agency regarding several USDA regulations that impact the small businesses we represent. “Although we support the agencies’ missions to promote fair business practices, protect public and animal health, and ensure a safe food supply, each of these rules would or do impose unnecessary, costly, and unlawful regulatory burdens on industry – particularly small businesses,” wrote NCC Senior Vice President of Scientific and Regulatory Affairs Ashley Peterson, Ph.D.
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NCC will once again have a booth at this year’s International Production & Processing Expo (IPPE), held at the Georgia World Congress Center in Atlanta, January 27 – 29, 2026. Stop by and visit us in the B-Hall, Booth #B35011!
Midan Marketing has released its annual forecast, Top 10 Meat and Dairy Industry Trends to Watch in 2026. The outlook draws on continuous consumer tracking, marketplace evaluation, and year-round analysis to identify the forces most likely to shape growth in the year ahead.
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Aaron Kiess, Braswell Distinguished Professor in NC State University’s Prestage Department of Poultry Science, took the helm as interim department head effective Jan. 2. Prior to joining NC State in 2021, Kiess spent 13 years as a faculty member in the Department of Poultry Science at Mississippi State University, where he worked with poultry companies to address pre- and post-harvest food safety issues.
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