Buffalo Wild Wings is getting back to its counter-service roots. This summer, two small-format restaurants, called B-Dubs Express, will open as pilot stores in the Minneapolis metro market. Each location is around 2,500 square feet and seats 35—50 guests. The brand says the concept is inspired by a growing demand for off-premise service in casual dining. Mainly, takeout and at-home business. B-Dubs Express offers Buffalo Wild Wings’ traditional wings and flavors, but in a streamlined, counter-service format.
““These first two locations in Minnesota will provide a great opportunity for us to test an alternative format and gain learnings as we continue to look for ways to meet the changing needs of today’s consumers,” said Todd Kronebusch, vice president of market development for Buffalo Wild Wing.
Both pilot locations will be company owned. The first is set for Edina, Minnesota, while the second will be located in Hopkins, Minnesota. The company says it is actively searching for future sites in multiple markets across the country.
