Gold’n Plump® has announced it is adding a new line of fresh, three-step prep chicken breast strip kits that provide high quality meals and snacks in under 20 minutes. The new Gold’n Plump meal-kit market line fits within the growing semi-homemade food trend that grocery expert Phil Lempert, the Supermarket Guru, calls an “unbelievable opportunity” for grocery retailers.
Gold’n Plump Shakers are made from 100 percent whole muscle boneless skinless chicken breast meat raised with No Antibiotics–Ever. Each kit features a packet of bold, on-trend seasoned breading made with popular Panko breadcrumbs and adventurous and ethnic flavors of Savory, Sweet Chili, Jamaican, Honey Barbeque, or Chipotle Adobo. The new products are scheduled to begin shipping in early September 2016 and begin appearing on-shelf mid-month, just in time for back-to-school and the seasonal shift to more indoor cooking.
“The value-added meat category continues to grow as nearly half of consumers, particularly millennials, plan last-minute meals,” says Tracy Miller, Gold’n Plump Director of Product Innovation & Management. Studies show consumers desire convenience along with the experience and enjoyment of making food themselves.
IRI data reported in the Power of Meat 2016 indicates the value-added meat category has grown 6.4 percent to $4 billion in sales over the past year. And fresh chicken nuggets lead the nugget category growth, up 25 percent in dollars and 39 percent in pounds versus last year. “Fresh, ready-to-cook chicken products offer more preparation involvement with very little extra work, plus superior quality and flavor compared to similar frozen products,” Miller explains.
Gold’n Plump Shakers are sold fresh with no added solution, preservatives or artificial flavors, plus they are lower in sodium than many competitive products. Each 20-ounce kit includes 16 ounces of fresh, whole muscle chicken breast strips in an easy-to-open pouch, 4 ounces of seasoned breadcrumbs, and a zip-seal bag for shaking. The Gold’n Plump Shakers product is sized just right for light meals or snacks for five people. Each variety of Gold’n Plump Shakers can be priced the same with a competitive suggested retail price of $5.99 per 20-ounce kit.
