If you have not registered for NCC’s 2016 Chicken Marketing Summit, scheduled July 10-12 at the Omni Hilton Head Resort in South Carolina, there is still time to do so. The Summit, produced for the first time in partnership with WATT Global Media, is slated to be a success with participation pacing more than 50 percent above last year. If you plan to attend, don’t delay as meeting capacity is filling up quickly. To register and to view the complete summit program, click here.
Highlights at the upcoming meeting include a dynamic lineup of top executives from major retail and food service companies on the ever-popular chicken purchaser panel. Panelist, listed below, will discuss what their customers are doing and saying and what opportunities may exist for chicken.
- Dean Bradley, Director – Protein Supply at Buffalo Wild Wings
- Mike Ledford, Supply Chain – Food and Beverage Sourcing at Chick-fil-A
- Chris Chang, Chief Financial Officer with Raising Cane’s
- Stefan Oellinger, Category Merchant/Sourcing for Meat and Poultry, for online retail grocer, Fresh Direct
Other general session highlights include:
- Ernie Meier, McDonald’s USA Director of Quality Systems, will focus on the chain’s decision process involved with arriving at and communicating the company’s antibiotics policy and how the company works with poultry suppliers and communicates with consumers on this important issue.
- Tom Super, NCC’s Senior Vice President of Communications, will discuss how NCC has created a strategy to reach out to consumers, provide transparency, and restore faith in chicken welfare.
- Joyce Neth, WGM Vice President Audience Development and Research, and Delbert Holzer, Director Market Access, Elanco, will present the exclusive survey results regarding the latest chicken consumptions trends for U.S. adults.
Additional topics will be presented by the Pew Charitable Trust, IRI Protein, Fair Oaks Farm, Monsanto, IBM.
Summit participants will have plenty of opportunities via social events, including the yearly golf tournament, to interact with attendees from the other registered companies, such as Boston Market Corp., Buffalo Wild Wings, Chick-fil-A, Maple Leaf Farms, Mountaire Farms, Perdue Farms, Pilgrim’s Pride, Simmons, Tyson, Wingstop, Zaxby’s and many more. The complete program is now available, click here to see the line-up of topics and speakers.
