Doug Rauch, former president of Trader Joe’s, is slated to speak at the National Chicken Council’s 60th Annual Conference scheduled Wednesday, October 29-Thursday, October 30.  This year’s conference will be held at the Ritz-Carlton in downtown Washington.

Rauch spent 31 years with Trader Joe’s Company, the last 14 years as president, growing the business from a small, nine-store chain in southern California to a nationally-acclaimed retail success story with more than 340 stores in 30 states.  How did Trader Joe’s, a company that started as a 7/11 knockoff, become one of the hottest retailer in America?  The answer lies in Rauch’s innovation and the company’s prized buying philosophy.  He created the company’s unique private label food program; wrote and executed the business plan for expanding Trader Joe’s nationally; and developed the prized customer experience.  Rauch will share his views on how to create a self-sustaining culture of innovation, build a brand in a competitive marketplace, and lead with a purpose.

To hear Rauch’s remarks, be sure to register for NCC’s October conference and join other senior executives from U.S. chicken processing companies and allied industries to address current legislative, political, regulatory, business, economic, and international trade issues affecting the industry.

To register, visit the conference website at www.nationalchickencouncil.org/conference/.  Click on “Register Now,” located on the right-hand side of the home page.  You will be asked to log in with your user name and passcode.  Your user name is your business email address on file with NCC.  If you do not remember your passcode, you can recover it via the log-in page.  If you need assistance, contact Maggie Ernst, NCC’s senior director of meetings & member services, via email at mernst@chickenusa.org.

Please note that the deadline to make hotel reservations at the Ritz-Carlton is October 7.  After that date, hotel accommodations cannot be guaranteed and discounted group rates will not be available.  Hotel room rates for the National Chicken Council are $385 per night, plus tax.  You can make hotel reservations online via www.nationalchickencouncil.org/conference.