Cobb-Vantress, a leader in research and development, production, and sale of broiler breeding stock, released this week a new Android mobile application, the latest phase in the company’s global digital strategy, according to a company press release. This newest app joins an iPhone app released in 2013, the redesigned website (http://www.cobb-vantress.com), and other social media initiatives which comprise “Cobb Connection,” a digital communication system developed to help the company’s customers and people in the field.
“Our customers, distributors, and team members using Android devices around the world want to be in touch with the latest information regardless of their location,” said Roger Vessell, Cobb director of World Marketing. Until now, Cobb Connection has only been compatible with iOS devices. The Android platform, the most widely used platform worldwide, will serve Cobb’s global customers and employees. Vessell noted that this release connects its customers throughout the world, providing access to the latest information for the management of Cobb products.
The app contains product offerings and Cobb’s library of product guides. Currently, it supports six different languages– English, Spanish, Portuguese, Russian, Mandarin, and Arabic, also available on the company’s website.
Clark Baird, North American marketing manager, noted that this addition ensures users outside the United States have the same Cobb service wherever they are in the world. “We keep innovating new ways to connect with our customers allowing them access to information when they need it”.
