The popular “Supermarket and Foodservice Roundtable” will once again be part of the program during the National Chicken Council’s Chicken Marketing Seminar to be held July 20-22 at the Ritz-Carlton Lodge, Reynolds Plantation, Greensboro, Georgia, approximately 75 miles east of the Atlanta airport.

Bill Roenigk, former NCC senior vice president and chief economist and now NCC consultant, will serve as the panel moderator.  Participants on the panel thus far are:

  • Jack Bell,  fresh pork and poultry buyer, Sam’s Club
  • Will Costello, senior director of purchasing, independent purchasing cooperative (Subway)
  • Andy Howard, former executive vice presidnet and cheif marketing officer, Wingstop
  • Randy Keene, vice president of supply chain and quality assurance, Zaxby’s
  • Stephen Rohrbach, category manager, poutlry, Delhaize America Shared Services Group.

To hear this interesting and informative discussion, be sure to register to attend the seminar soon. To register, for more information about the seminar, a preliminary agenda, transportation details, and how to make hotel reservations, visit www.chickenmarketingseminar.org. Each meeting participant must register separately online using their unique username (your company email address on file with NCC) and NCC password. If you do not know your password, you can recover your password on file with NCC as you start the registration process.

The two-day seminar explores trends in food marketing, consumer purchasing behavior, and new products to help you better succeed in today’s competitive marketplace. Analysts also provide forecasts for chicken and competing meats and the annual supermarket-foodservice round table gives chicken marketers the opportunity to hear directly from their customers. The seminar also incorporates a number of relaxed networking opportunities, including a golf tournament, all in a beautiful lake-front setting.

For questions about the seminar, contact Maggie Ernst, NCC’s senior director of meetings and member services at mernst@chickenusa.org.