Sherry Frey, vice president, Nielsen Perishables Group, will provide an in-depth analysis of sales in supermarket meat departments at the National Chicken Council’s Chicken Marketing Seminar this summer in Georgia.  The seminar, sponsored by NCC in cooperation with the National Poultry & Food Distributors Association, will be held July 20-22 at the Ritz-Carlton Lodge, Reynolds Plantation, Greensboro, Georgia

Frey is  an industry expert in fresh food research and consulting. With primary responsibility for managing the perishables retail and supplier client service teams at Nielsen Perishables Group, Sherry guides clients in developing business strategies to best understand and meet the needs of key customers. During the past decade, Sherry has been leading perishables end-to-end business consulting efforts, from new product innovation efforts to development of industry best practices. In addition, Sherry frequently shares industry thought leadership at national and international industry events, including the Food Marketing Institute, the Annual Meat Conference, and the AMI Food Expo.  Prior to joining the Perishables Group in 2002, Sherry served as vice president of Fleishman-Hillard, a marketing communications organization, working primarily with food and agriculture clients. She has a bachelor’s degree in agribusiness from the University of Nebraska.

Those interested in attending the National Chicken Council’s Chicken Marketing Seminar but have not yet registered, should  consider registering by Monday, May 19 and be eligible to win a free suite upgrade at the resort.  All those who register with NCC by close of business on Monday, May 19 will be entered into a random drawing to award the free suite upgrade for 4 nights.

Online registration is available at www.chickenmarketingseminar.org as well as a preliminary agenda and information about the seminar, how to make hotel reservations, and transportation details. Each meeting participant must register separately online using their own user name, which is your business email address, and your NCC password on file. You can recover your password on file with NCC as you start the registration process.

The two-day seminar explores trends in food marketing, consumer purchasing behavior, and new products to help you better succeed in today’s competitive marketplace. Analysts also provide forecasts for chicken and competing meats and the annual supermarket-foodservice round table gives chicken marketers the opportunity to hear directly from their customers. The seminar also incorporates a number of relaxed networking opportunities, including a golf tournament, all in a beautiful New England alpine setting.

For questions about the seminar, contact Maggie Ernst, NCC’s senior director of meetings and member services, at mernst@chickenusa.org.