Buffalo Wild Wings announced it has opened its first restaurant in Mexico in the city of Chihuahua.
The Chihuahua restaurant is operated by HEMA, one of three restaurant groups in Mexico that are opening Buffalo Wild Wings restaurants. In mid-January, Buffalo Wild Wings locations will open in Merida, owned by Grupo SE, and in Monterey, which will be operated by BWW Foods. The three franchise groups are expected to open nearly 30 Buffalo Wild Wings restaurants across Mexico over the next few years.
The company’s international push began in 2011 with restaurants in Canada, which have grown to include 14 locations. As part of its continued international growth, Buffalo Wild Wings announced further expansion into the Middle East and the Philippines and anticipates opening those restaurants in 2014. Buffalo Wild Wings currently has more than 975 restaurants in the United States and Canada.
“As we explore new markets, we take the time to learn about the countries, cultures, and potential partners,” said CEO Sally Smith. “We are pleased to be working with three franchise partners in Mexico who all have extensive experience in restaurants and retail – and most importantly, a deep understanding of the market and our target guest.”
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