Atlanta-based Church’s Chicken has named senior marketing executive industry leader Steve Davis as its chief concept officer. In his new role, Davis is responsible for all aspects of marketing for the brand, including the brand’s overall global strategy and positioning as well as menu and concept innovations. Davis is a member of Church’s executive team and reports directly to Jim Hyatt, Church’s president and CEO.
Most recently, Davis was a senior marketing consultant for the Einstein Noah Restaurant Group helping the company to develop a comprehensive brand strategy. Prior to that, he was the chief marketing officer for Arby’s Restaurant Group. Earlier in his career, he held senior positions working for Heineken North America and PepsiCo.
