Buffalo Wild Wings Chief Executive Officer Sally Smith explained during her company’s first-quarter earnings call this week that the chain of over 900 restaurant locations is changing its pricing program for wings. Starting in the third quarter, the chain will sell wings by weight instead of quantity and market the new portions as snacks, small, medium, and large servings. “Our new servings will allow us to serve a consistent portion of chicken to our guests when the size of wings fluctuates,” Smith said.

The company has been testing this change at about 40 company-owned restaurants in recent months in response to the increased size of the average chicken wing in recent years, Smith said. Realized cost savings of 40 to 50 basis points were experienced at test locations in March and April, she added.