Plans for the National Chicken Council’s Chicken Marketing Seminar, co-sponsored by the National Poultry & Food Distributors Association, are underway.   Amy Lynch,  generational consultant with BridgeWorks, will be the keynote speaker. Bridgeworks researches and analyzes generational data to help companies create dynamic sales and marketing plans to successfully and strategically market across all generations of consumers. The seminar is  scheduled July 21-23 at the Coeur d’Alene Golf & Spa Resort, Coeur d’Alene, Idaho.

Lynch, researcher, speaker, author, and entrepreneur, specializes in interactive keynotes that help companies align and engage all generations of consumers, as well as provide solutions that help companies achieve bottom-line results.  Her keynote speeches have enlighted groups in the United States and abroad, and her ideas about generations have been featured in USA Today, The Boston Globe, the Chicago Tribune, the Dallas Morning News, the Atlantic Journal Constitution and NBC Nightly News.  She is currently writing a new book, with other members of the BridgeWorks team, about strategic sales and customer service in a four-generation marketplace.

Those planning on participating in the seminar should consider registering by Monday, May 20 and be eligible to win a free premier lake-view suite at the Coeur d’Alene resort.  All those who register with NCC by close of business on Monday, May 20 will be entered into a random drawing to award the free suite for a 4-night stay.

Online registration is available at as well as a preliminary agenda and information about the seminar, how to make hotel reservations, and transportation details. Each meeting participant must register separately online using their own user name, which is your business email address, and your NCC password on file.  You can recover your password on file with NCC as you start the registration process.

For questions about the seminar, contact Maggie Ernst, NCC’s senior director of meetings and member services, at