KFC has continued its strategy to introduce snack products with the launch of Dip’ems, a repackaging of its Extra Crispy chicken tenders with a sauce lineup featuring three new varieties. Dip’ems will be sold with the choice of one of KFC’s three signature dipping sauces–Honey BBQ, Honey Mustard, or Creamy Ranch–or one of the three new flavors, which include Creamy Buffalo, Orange Ginger, or Bacon Ranch. KFC will introduce Dip’ems through new TV commercials.
“We know, and our customers have confirmed, that dipping is irresistible,” Jason Marker, chief marketing officer, said in a statement. “Once you start dipping, you just can’t stop. Our solution: Dip’ems, an irresistible combination of Extra Crispy tenders and six sauces that will satisfy any appetite.”
