The National Chicken Council on Wednesday unveiled a redesigned website at to improve the functionality and visual representation of the organization.

 The redesigned site offers a new, aesthetic look and a wider range of resources and information available to the public, members of the media, industry representatives and elected officials.  Improved navigation allows users easier access to NCC’s online content, such as consumer research, industry data, policies, positions and NCC news.

New additions to the site include links to NCC’s Facebook and Twitter pages and the opportunity for users to sign up for NCC news through an RSS feed subscription, which is available at The site also provides a link to NCC’s popular culinary website,, which features hundreds of recipes and numerous safe handling and cooking tips.

“As the primary source of information about the U.S. broiler industry, I am pleased to introduce this much enriched feature of the council,” said NCC President Mike Brown.  “Our goals were to enhance NCC’s online representation and make the content more navigable and more relevant and true to the mission of the organization.  I think the new website achieves these goals.”