Wendy’s is poised to overtake Burger King as the second-largest fast-food chain in the United States, after McDonald’s, according to an analyst’s report released this week. “We expect Wendy’s to overtake privately-held Burger King for the number-two market-share position within the limited-service hamburger sector, perhaps as soon as this year,” Mark Kalinowski, an analyst with Janney Capital Markets wrote in his report.
Kalinowski said that Wendy’s increased share has been driven by a focus on premium foods and the reshaping of restaurants. He also noted by not marketing itself as a “McDonald’s clone,” Wendy’s has helped itself. Wendy’s is increasing sales by updating some of its menu offering, including its chicken sandwich, testing specialty coffee, and continuing to remodel stores with modern amenities like fireplaces and flat-screen televisions.
McDonald’s market share is 49.5 percent. In 2010, Burger King held a 13.3 percent market share while Wendy’s trailed with 12.8 percent.
